Branded Entertainment Transmedia Campaigns
A Branded Entertainment Transmedia Campaign is a marketing technique to create an emotional link between your customers and your product or service through the creation of a Story World that can be consumed, played, shared and viewed through different platofrms and media.
Why does your Brand need this?
A Brand can provide a real tangible value in the consumer through an entertaining, immersive and relevant experience. Today´s audience lives in the internet, social networks, tablets, laptops, smartphones. It is fragmented and demanding of new and interactive experiences. Classic advertisement is disposable and is being ignored and bypassed in the interconnected digital world. Now Brands have the option to engage in an emotional conversation with highly targeted audience by speaking their language and playing in their digital playground, making them come back for more and bring others along. And it all begins with a Story.
How do we approach your campaign?
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Some of Our Branded Work